Gallery or no gallery?
For the artist launching a career in fine art, one of the most important
decisions is whether to sell their own work or to seek gallery
representation. Twenty years ago, the only realistic path for
artists was to seek gallery representation. Today, with the
development of the internet and internationalization of the art
market, the industry has drastically changed. Because there are
so many other art-buying alternatives than galleries, gallery
sales have fallen into hard times with a number of commercial
galleries declining especially in non-art destination markets.
With the number of commercial galleries declining and the number
of artists increasing, the competition for gallery slots has
never been so intense.
own art may not only be viable, but also the best and sometimes
the only option for many artists. So what are the advantages and
disadvantages of selling your own art versus gallery
obvious advantage to selling your own art is that you keep all
of the sales. Most galleries charge the artist 50% commission on
their sales. When you include the cost of the frame and
materials, there's not much left over for the artist especially
when you consider the prices that emerging artists usually get
for their work.
selling your own art can be a real challenge, your still have
greater control over you own art life, and do not have to depend
on the efforts of others. You also have more creative control in
your painting. You paint what your want to paint not what others
want you to paint.
advantage is that you don't have to spend time and effort in
recruiting galleries to represent your work. For many artists
the process of seeking galleries is extremely stressful. Placing
yourself under the scrutiny of gallery directors can be
unpleasant. You also avoid the problems associated with gallery
representation that are covered later in the article.